Welcome to my unıverse!

I'm Merve Özge Aladag

I'm a Product desginer Designer with 5 years of experience, and I started my career as an architect. I work across the full design process—from coming up with ideas and creating modern, visually appealing interfaces to building wireframes, interactive prototypes, and testing for usability.

Product Designer

Apparel Group -6thStreet App-

@Dubai, UAE |  August 2024 - Current
Own and manage the entire product design lifecycle for 6thStreet’s e-commerce app across mobile, web, and tablet platforms.Built the design system from scratch, establishing a scalable foundation for product consistency and visual coherence across all interfaces.Led the end-to-end revamp of the app experience by guiding the product and development teams through a structured design process.Collaborated with engineers to implement and continuously update the design system while launching new features, ensuring seamless integration and consistent UI patterns.Designed gamified user engagement features such as Scratch & Win and Countdown Coupon, which increased conversion rates from 2.08% to 6.92% in under two weeks.Acted as a design lead by aligning cross-functional stakeholders around a unified style guide, improving team velocity and design-to-dev handoff efficiency.
Product Designer

Getir-FreshDirect-Gorillas

@Turkey @USA   |  January 2024 - Jun 2024
Simultaneously led product design efforts for Getir (Turkey) and FreshDirect (USA), managing cross-functional teams across time zones and delivering complex projects on schedule.Directed the full product design lifecycle for web and app platforms. Adapted Getir’s existing design system to new B2B interfaces and Gorillas’ operational flows, improving UI cohesion across product variants. Led the redesign of FreshDirect’s core flows, including onboarding and homepage, resulting in a 35% increase in engagement rates during onboarding.Acted as design lead for FreshDirect’s US-based team, coordinating across departments to ensure seamless delivery and visual consistency.
Product Designer

Justlife

@Dubai, UAE |  Dec 2022 - February 2024
Led end-to-end redesign of Justlife’s web platform while creating a new design system from scratch and guiding others to consistent visual language and UX framework.Directed cross-brand integration by designing new funnel flows for Careem services while seamlessly blending Justlife’s components and UX patterns with Careem’s design system.Delivered high-impact product features, including a revamped search experience that resulted in a 3.53% increase in funnel conversion rates and a 22.81% click-through rate, driving engagement and conversion metrics.Designed and shipped top-performing modules such as Most Booked, Favorites, and Search Designs, all contributing to measurable increases in retention and user interaction. Mentored and collaborated closely with engineering to ensure alignment across product teams and precise design-to-dev handoff. Following 8 usability test, I have created user stories, persona and it helps me to understand who the user of the product are, their pain points and expectations and the purpose for which they would use the product.
UX/UI Designer

Papara

@Turkey  |  Apr 2022 - Dec 2022
Worked on multiple domain-specific product features for Turkey’s leading fintech company, blending UX strategy with hands-on UI design to create intuitive and user-friendly digital experiences.Gained extensive experience across the full design workflow, including design systems, user research, user journey mapping, storyboarding, process flows, sitemaps, personas, prototyping, and UI mockups.Delivered scalable and reusable interface components, contributing to the overall consistency and efficiency of the product’s design language.Collaborated with product managers and developers to align design solutions with business needs and user expectations.
UX/UI Designer

Odeon Software Technology (Coral Travel Group)

@Turkey  |  Mar 2021 - Apr 2022
Designed and implemented user-facing web and mobile application projects for one of the leading international travel conglomerates, spanning tour operations, accommodation, aviation, and destination services.Specialized in UX design, driving a 25% increase in user experience scores compared to the company’s baseline through enhanced usability, intuitive navigation, and responsive interface design.Worked across diverse digital initiatives to deliver tailored solutions for both B2B and B2C platforms.Applied end-to-end UX methodologies, including user journey mapping, design system integration to create cohesive and scalable user experiences.
Product Designer

MEU Vienna (Model European Union Beta)

@Vienna, Austria  |  Sep 2019 - Feb 2020
Model European Union Vienna is a simulation on how the three main bodies of the European Union (European Commission, European Parliament and the Council of the European Union) function. I was responsible of creating roll up banner, certificates, social media posts, blog, newspaper and website design for this community.
Product Designer / Architect

Several Agencies

@Turkey, @USA |  Sep 2019 - Mar 2021
I get experienced on construction site tracking, 3D design, cabin and villa design & modeling, animation and site follow-up on surveying, restitution, restoration, retrofitting projects and i while I was working as an architect I become an UX / UI Designer simultaneously for some agents and contracted clients which is from USA and UK.
Meddly and Cocarting Apps. Experienced in designing the user interface (UI) and experience (UX) for more than 10 months in several small startup companies.(Fintech, E-commerce, Social Media, Boostrap admin panels etc.) I was responsible of various projects and by creating solutions for problems I've received 98% positive feedback from clients.