Hi! I am Merve Özge Aladag

Sr. Product Designer

I've worked with worldwide brands with +5 years of experience and a passion for creating thoughtful and visually stunning digital experiences.

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Single Page Checkout

Led whole product design for the Super App across iOS, Android, and web as the sole Product Designer. Redesigned the checkout experience, increasing conversion by 7%, purchase completion by 3%, and user trust by 30% through data-driven UX improvements. Designed AI-powered shopping experiences, driving 50% engagement and 40% purchase completion. Built and scaled the design system for 10M+ users, created the information architecture for a multi-brand super app, and integrated the Club Apparel loyalty platform. Recognized by the CEO with the "Culture Champion" award for customer-centric impact.

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Booking Funnel Designs

I worked on the Laundry, Home Cleaning and Salon Spa Designs for Careem, using the Careem Design System along with Justlife components and user flows by researching user pain points, analyzing funnel drop-offs, and mapping customer journeys. Adapted the experience to Careem's Design System while introducing new features such as improved search, slot booking, and dynamic pricing. Collaborated closely with engineers from different companies to ensure design consistency across both platforms, and validated the solution through UAT, internal QA, and user testing before launch.

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Most Booked Services Design

Built and scaled the design system. Led the end-to-end redesign of Justlife's B2B and B2C web and tablet platforms while building the design system from scratch. Integrated Careem's design system to ensure a seamless cross-brand experience. Improved search performance, increasing conversion by 67.90% and CTR by 22.81% through data-driven UX improvements, usability testing, and AI-assisted research synthesis and design iterations.

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Onboarding Design

Led the redesign of FreshDirect's onboarding, homepage, and product listing experience, increasing engagement by 35% within the first month by transforming a legacy desktop-first journey into a mobile native experience. Users perceived the app as more premium, aligning with FreshDirect’s brand. Designed an AI-powered shopping assistant to simplify grocery ordering and extended Getir's design system to support B2B interfaces and Gorillas' operational workflows.

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