Careem Apps Iterations
Project Duration: 3 months
Role: As a product designer at Justlife, I had the opportunity to design the home cleaning, salon & spa, and laundry funnels for the Careem app. My goal was to integrate updated Justlife service flows into the Careem app while strictly adhering to Careem’s design system and style guide. This was a unique challenge that allowed me to explore the complexities of multi-brand design consistency.

Designing Consistent Booking Funnels
for Careem Using the Justlife Experience

Context & Background

Problem Statements

How might we replicate Justlife's funnel logic within Careem's existing design ecosystem?How can we maintain visual and experiential consistency across two brands?How can we implement updates in one system and transfer them seamlessly to another without redundancy or technical conflict?

Goal Statements

-Create seamless, functional funnels for three service categories on the Careem app.
-Ensure full alignment with Careem’s design system and accessibility standards.
-Minimize design and development debt through reusable components.
-Improve user experience and increase funnel completion rates

Process

Research & Discovery
‍Analyzed current Justlife funnel behaviors and pain points. Studied Careem’s Design System in depth (colors, typography, spacing, interaction patterns)Collected user data on booking friction points and drop-offs.

Mapping & Wireframing
‍Mapped out user journeys for each serviceIdentified key screens and actions. Created high-fidelity wireframes with Careem’s layout constraints in mind.

Design Adaptation
‍Translated Justlife’s visual and functional experience into Careem’s UI language. Used Careem’s components (buttons, cards, form inputs, navigation)Maintained a clean hierarchy, intuitive flows, and brand-consistent visuals.

Cross-System Feature Implementation.          
‍While redesigning Justlife’s funnels,  I introduced updated design features (e.g., search feature, better slot booking, dynamic pricing) and ensured they were reflected in the Careem implementation. This required collaboration with devs to maintain component logic parity across platforms.

Testing & Feedback
I did UAT with cross functional team and conducted real users gathered internal QA feedback on design based on Careem product reviews.

Peace of Design System

‍Working on Careem’s home cleaning, salon & spa, and laundry funnels while at Justlife was a true balancing act. I had to blend Justlife’s evolving features with Careem’s strict design system—making sure nothing disrupted their user experience.There were tight timelines and limited components, so I had to be resourceful, often rethinking how to solve problems with what was already available. Collaborating across two teams from different companies added another layer, but clear communication and shared goals made it work.

Outcomes & Impact

-Successfully launched all three funnels on the Careem app with minimal user friction
-Achieved a 12% improvement in funnel completion rates
-Received positive feedback from both Careem and Justlife teams
-Improved my understanding of scalable design systems and cross-platform design alignment

Want to work together?

If you like what you see and want to work together, get in touch!

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