I designed search feature on both responsive and app projects of Justlfe and also I worked on impelementing common designs for app project for Justlife’s partner Careem by both using Careem and Justlife design systems.
In a strategic effort to streamline user experiences, foster engagement, and simplify service selection, we are embarking on an exciting project to introduce an enhanced search feature across both the Justlife and Careem apps. This new feature aims to empower users to efficiently discover services, service categories, and service items, significantly expediting the booking process while enhancing overall usability and convenience
The app need to offer features such as easy booking, transparent pricing, real-time tracking of cleaning services, secure payment options, and efficient communication channels. The problem is that some users giving up to complete of finding, booking, and managing home cleaning services, beauty salon including add-ons shows by KPI’s and other quantitative researchers.
The goal is to aim provide user-centric and efficient solutions;
1-To determine the improvements to be made by examining the experiences of the users in the service booking processes.
2-Getting detailed feedback from different (personas) users in order to create products, services, and systems that are useful, usable, and satisfying for users.
3-Reaching out professional and Justlife support system in clean flow.
The goal of user research is to create products, services, and systems that are useful, usable, and satisfying for users.
-Have you read the descriptions/information before?
-Do you always read the information?
-Are all services understandable to you?
-This is your first time seeing this page, right?
-What do you think? What would you expect?
-If you would change professional: Why would you choose this professional?
-Is the information sufficient for you?
-If you require regular cleaning services and want to schedule someone to come every week, how would you go about arranging it?
Participants are mostly Milenials with full-time jobs and who go to Dubai or KSA for living.
There will be 8 users, 4 women - 4 men both IOS android Justlife user or non Justlife user.
The study is accessible for use with a screen reader and a switch device.
Moderated usability testLocation: Turkey, remote (each participant will complete the study in their own home)
Date: Sessions will take place between on Jun-July 23’
Length: Each session will last 45 to 60 minutes per participant.
Compensation: Users were asked to perform task in Justlife app and web.
User-Centricity: Our users' time and convenience are paramount. A search feature is instrumental in enhancing the user-centricity of both apps by offering a rapid and effective way for users to locate the services and professionals they need.
Diverse Offerings: These apps host a wide array of services, service categories, and service items. Users might have specific preferences or unique service requirements. The search feature caters to these needs by enabling precise, personalized search capabilities.
User Engagement: Simplifying the process of finding and booking services fosters increased user engagement. When users can locate their desired services with ease, they are more likely to return to the apps, increasing their interaction frequency.
Users can easily discover services, service categories, and service items through a quick and efficient search process. This eliminates the need to manually scroll through extensive lists.
Users can tailor their searches to match their specific requirements, selecting preferred service types, professionals, and more, thereby creating a personalized experience.
The search feature accelerates the service booking process, reducing the time spent on service discovery and enhancing overall app usability.Enhanced Decision-Making: With the ability to search for services with specific criteria, users can make more informed decisions, resulting in higher satisfaction with their chosen services.
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Success Metrics : Conversion rate of funnel and search result click rate.
A/B Test Results: Introducing the search feature led to a 3.53% increase in overall funnel conversion rates.
The search feature demonstrated a 22.81% click-through impact on funnel conversion rates, significantly contributing to user engagement and conversion metrics, which informed the decision for a full rollout across the platform.
Long-Term Value: In the long term, the search feature can drive sustained value by improving user navigation efficiency, reducing drop-off rates in the funnel, and enhancing overall user satisfaction through faster access to desired services. Additionally, search data analytics will provide insights into user intent and preferences, enabling further optimization of search algorithms and personalized content recommendations, ultimately fostering a more intuitive and responsive platform experience.
The Justlife Service Explorer Redesign aims to improve user engagement by transforming the way users discover and understand services. By introducing animated GIFs and story-style videos, this design offers a more interactive, visually intuitive experience. Users can click on GIFs representing each service to access engaging, story-driven videos that clarify service offerings. This design approach, grounded in data-driven insights, seeks to bridge information gaps, enhance user experience, and increase conversion rates by making services more accessible and appealing
Incorporating story-based GIFs and videos in service apps like Justlife helps users quickly understand offerings by conveying complex services visually and interactively. This approach appeals to users who prefer visual storytelling over text, making services more engaging and accessible, especially for those unfamiliar with specific options. Story-driven visuals can highlight service benefits, clarify expectations, and increase trust, leading to higher engagement and conversions. By enriching the experience with GIFs and videos, apps can make their offerings memorable, appealing, and easier to navigate.
The Most Booked Service Design addresses the challenge of low user engagement and clarity in service discovery. Many users found it difficult to fully understand service offerings, leading to drop-offs and missed opportunities for conversion. The aim is to create a more engaging and intuitive exploration process that not only informs but excites users, enhancing their decision-making journey and driving overall engagement.
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Extensive user research and data analysis revealed a disconnect between how services were presented and what users needed to make confident decisions.
I led the end-to-end redesign to make service discovery more engaging by introducing animated GIFs and story-driven videos. Collaborating with marketing, product, and design teams, we aligned on goals, mapped user pain points, and set clear KPIs. I created interactive prototypes, gathered feedback early, and refined the experience for usability and impact. As the lead, I coordinated across teams, managed timelines, and oversaw user testing to ensure smooth implementation and high-quality delivery.
New User Activation: The 'Most Booked' feature increased new user activation by 2.8%, effectively expanding the platform’s active user base.
A/B Test Results The feature outperformed against key metrics, validating its effectiveness in enhancing visibility for high-demand services and influencing user decisions.The performance insights directly supported the decision to roll out the feature platform-wide.
Long-Term ValuePersonalization Potential Plans to evolve the feature into a dynamic, behavior-based recommendation engine will further enhance its value by aligning offerings with individual user preferences.
User Experience Enhancement By showcasing popular services, the feature simplifies decision-making, increases trust, and promotes platform reliability.
Scalability The feature sets the groundwork for additional insights-driven optimizations, supporting future campaigns and improved service discoverability.
The 'Most Booked' feature drives user engagement and conversion by leveraging data on high-demand services, improving platform navigation, and serving as a foundation for deeper personalization and long-term user retention.
As the dedicated Product Designer at Justlife, I'm thrilled to unveil a game-changing feature - 'Favorites.' This innovative design enhancement empowers users to tailor their Justlife journey, putting the control right at their fingertips. With 'Favorites,' you can mark a Professional, Service, or even a specific Service Item as your personal favorite, making your Justlife experience uniquely yours.
The 'Favorite' feature helped users by providing a convenient way to save and revisit their preferred professionals and service attributes, creating a more personalized and streamlined experience. This functionality reduced the effort required to search for frequently used services, enhanced satisfaction with tailored options, and improved overall user efficiency in navigating the platform.
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Conversion Rate Impact: Implementation of the 'Favorite' feature resulted in a 3.53% overall increase in funnel conversion rates, confirming its effectiveness in driving customer actions.
User Engagement: In the A/B test, 4.92% of users added professionals to their favorites, and 1.64% favorited specific attributes, highlighting user interest in personalization features.
A/B Test Results
Professionals were added to favorites at a rate of 4.92%, indicating a strong preference for easily revisiting service providers.Specific attributes were favorited by 1.64% of users, showing potential for deeper personalization options in future updates.The feature increased session duration and retention rates by creating an accessible and customized user experience.
Long-Term ValueRetention Boost
By allowing users to save preferred professionals and attributes, the 'Favorite' feature promotes loyalty and repeat visits to the platform.
Enhanced Personalization: Data from favorited items will enable tailored service recommendations and marketing campaigns, improving overall user satisfaction.
Scalability: The feature supports future expansion with additional personalized options, such as notifications for favorited professionals or special offers.
Brand Stickiness: Creates a more intuitive platform experience, keeping users engaged and returning to the app for their specific preferences.
The 'Favorite' feature has proven its value as a driver of user engagement, retention, and conversion, positioning it as a cornerstone for further personalization efforts and long-term user satisfaction.
If you like what you see and want to work together, get in touch!
merveozgealadag00@gmail.com
