The goal is to aim provide user-centric and efficient solutions;
1-To determine the improvements to be made by examining the experiences of the users in the service booking processes.
2-Getting detailed feedback from different (personas) users in order to create products, services, and systems that are useful, usable, and satisfying for users.
3-Reaching out professional and Justlife support system in clean flow.
The goal of user research is to create products, services, and systems that are useful, usable, and satisfying for users.
The app need to offer features such as easy booking, transparent pricing, real-time tracking of cleaning services, secure payment options, and efficient communication channels. The problem is that some users giving up to complete of finding, booking, and managing home cleaning services, beauty salon including add-ons shows by KPI’s and other quantitative researchers.
-Have you read the descriptions/information before?
-Do you always read the information?
-Are all services understandable to you?
-This is your first time seeing this page, right?
-What do you think? What would you expect?
-If you would change professional: Why would you choose this professional?
-Is the information sufficient for you?
-If you require regular cleaning services and want to schedule someone to come every week, how would you go about arranging it?
Participants are mostly Milenials with full-time jobs and who go to Dubai or KSA for living.
There will be 8 users, 4 women - 4 men both IOS android Justlife user or non Justlife user.
The study is accessible for use with a screen reader and a switch device.
Moderated usability testLocation: Turkey, remote (each participant will complete the study in their own home)
Date: Sessions will take place between on Jun-July 23’
Length: Each session will last 45 to 60 minutes per participant.
Compensation: Users were asked to perform task in Justlife app and web.
I designed search feature on both responsive and app projects of Justlfe and also I worked on impelementing common designs for app project for Justlife’s partner Careem by both using Careem and Justlife design systems.
In a strategic effort to streamline user experiences, foster engagement, and simplify service selection, we are embarking on an exciting project to introduce an enhanced search feature across both the Justlife and Careem apps. This new feature aims to empower users to efficiently discover services, service categories, and service items, significantly expediting the booking process while enhancing overall usability and convenience
User-Centricity: Our users' time and convenience are paramount. A search feature is instrumental in enhancing the user-centricity of both apps by offering a rapid and effective way for users to locate the services and professionals they need.
Diverse Offerings: These apps host a wide array of services, service categories, and service items. Users might have specific preferences or unique service requirements. The search feature caters to these needs by enabling precise, personalized search capabilities.
User Engagement: Simplifying the process of finding and booking services fosters increased user engagement. When users can locate their desired services with ease, they are more likely to return to the apps, increasing their interaction frequency.
Users can easily discover services, service categories, and service items through a quick and efficient search process. This eliminates the need to manually scroll through extensive lists.
Users can tailor their searches to match their specific requirements, selecting preferred service types, professionals, and more, thereby creating a personalized experience.
The search feature accelerates the service booking process, reducing the time spent on service discovery and enhancing overall app usability.Enhanced Decision-Making: With the ability to search for services with specific criteria, users can make more informed decisions, resulting in higher satisfaction with their chosen services.
Search Efficiency: The redesign of the search feature improved search efficiency by 50%, reducing the average time users spent finding desired content.
Increased Search Usage: There was a 45% increase in the usage of the search function, indicating that users found the new search design more intuitive and helpful.
Higher Conversion Rates: The optimized search feature led to a 30% increase in conversion rates, as users could more easily find and act on relevant results.
User Satisfaction: Post-implementation surveys showed a 25% increase in user satisfaction scores related to the search experience.
Reduction in Search Abandonment: The improved search functionality resulted in a 20% reduction in search abandonment rates, demonstrating that users were finding what they needed more effectively.
Section 1 - Section 2: Appointment page list design update
Section 3: Recurring page section
Section 4: Edit this booking only CTA + Manage all weekly bookings
Section 5: Manage this booking [For upcoming bookings]
Section 6: Manage recurring booking [For confirmed state]
Section 7: When the professional is replaced due to absenteeism etc
Currently, the users cannot manage, view and track recurring bookings from a single screen. The users have to individually open sub-appointments for booking details, tracking professionals, and reschedule or cancel the bookings. Therefore, under this issue - we will develop a single page to allow users to conveniently track and manage recurring appointments to uplift user experience.
Developed a push notification design for the homepage from the ground up and seamlessly extended the same design process to the Careem app. Coordinated and presented design system components and rules of Careem and Justlife to the Careem Product designers for a cohesive and unified user experience.
Success Metrics : Conversion rate of funnel and search result click rate.
A/B Test Results: Introducing the search feature led to a 3.53% increase in overall funnel conversion rates.The search feature demonstrated a 22.81% click-through impact on funnel conversion rates, significantly contributing to user engagement and conversion metrics, which informed the decision for a full rollout across the platform.
Long-Term Value: In the long term, the search feature can drive sustained value by improving user navigation efficiency, reducing drop-off rates in the funnel, and enhancing overall user satisfaction through faster access to desired services. Additionally, search data analytics will provide insights into user intent and preferences, enabling further optimization of search algorithms and personalized content recommendations, ultimately fostering a more intuitive and responsive platform experience.e 'Favorite' feature drives long-term value by enhancing user retention, increasing conversion rates, and supporting future plans for personalization based on user preferences, allowing for a more tailored experience that keeps users engaged and returning to the platform.
As the dedicated Product Designer at Justlife, I'm thrilled to unveil a game-changing feature - 'Favorites.' This innovative design enhancement empowers users to tailor their Justlife journey, putting the control right at their fingertips. With 'Favorites,' you can mark a Professional, Service, or even a specific Service Item as your personal favorite, making your Justlife experience uniquely yours.
Why Favorites? It's all about engagement, ease, and efficiency. By marking your ''Favorites'', you create a curated collection of the Professionals you trust, the Services you love, and the specific Service Items that perfectly meet your needs.
Challenge: Users within the dynamic and diverse Justlife community encounter difficulties in quickly finding their preferred Professionals, Services, and Service Items within the platform.
Issues: This challenge leads to frustration, extended search times, and occasional disengagement among users.
Solution Requirement: Users require a solution that enables them to easily mark and manage their favorite Professionals, Services, and Service Items.
Objectives: The solution aims to enhance the user experience by providing swift access to their trusted choices and simplifying the decision-making process.
Goals: Addressing this problem will increase user engagement, foster loyalty, and streamline the service selection process, leading to a more personalized and efficient Justlife experience for all users.
Success Metrics : Conversion rate of funnel and marking professionals and service attribute as a favorite.
A/B Test Results: Implemented a 'Favorite' icon, resulting in a 3.53% overall increase in funnel conversion rates.
Despite a limited test audience, the A/B test achieved successful engagement, with 4.92% of users adding professionals to favorites and 1.64% favoriting specific attributes.
Long-Term Value: The 'Favorite' feature drives long-term value by enhancing user retention, increasing conversion rates, and supporting future plans for personalization based on user preferences, allowing for a more tailored experience that keeps users engaged and returning to the platform."
The Justlife Service Explorer Redesign aims to improve user engagement by transforming the way users discover and understand services. By introducing animated GIFs and story-style videos, this design offers a more interactive, visually intuitive experience. Users can click on GIFs representing each service to access engaging, story-driven videos that clarify service offerings. This design approach, grounded in data-driven insights, seeks to bridge information gaps, enhance user experience, and increase conversion rates by making services more accessible and appealing
Incorporating story-based GIFs and videos in service apps like Justlife helps users quickly understand offerings by conveying complex services visually and interactively. This approach appeals to users who prefer visual storytelling over text, making services more engaging and accessible, especially for those unfamiliar with specific options. Story-driven visuals can highlight service benefits, clarify expectations, and increase trust, leading to higher engagement and conversions. By enriching the experience with GIFs and videos, apps can make their offerings memorable, appealing, and easier to navigate.
Background: Describe Justlife, its market, and the purpose of the platform (home service marketplace).
Problem: Explain the gap you identified—users lacked engaging, intuitive ways to explore services, leading to missed conversions.
Objective: To create an engaging, interactive experience using GIFs and story-style videos to enhance users' understanding of services.
Competitive Analysis: Highlight insights from competitors or relevant apps in Dubai. What UX trends, like visual storytelling, proved successful elsewhere?
User Feedback: Describe user pain points, such as unclear service details and low engagement.
Quantitative Data: Show data indicating where users dropped off or lost interest in the existing design.
Hypothesis: Based on research, explain how interactive GIFs and videos could bridge user understanding and engagement gaps.
Ideation: Show early sketches and wireframes exploring different formats for displaying GIFs and videos.
User Journey Mapping: Explain how you optimized the user journey to ensure easy access to information, with GIFs as entry points to more detailed videos.
Prototyping: Detail your choice of tools and iterations, showing how feedback shaped the design.
Testing: Describe A/B tests or user testing sessions and feedback on the new interactive elements.
Metrics Indicators: Present data demonstrating improved engagement, increased clicks on service GIFs, or a higher conversion rate.
User Feedback: Include positive feedback or testimonials reflecting a better understanding and interest in the services.
Success Metrics : Activation rate of new user and conversion rate of related verticals.
A/B Test Results: The 'Most Booked' feature increased new user activation by 2.8%, effectively expanding the pool of accessible new users.
Analyzed the impact of key service additions on conversion rates, supporting the rollout decision:
-Home Cleaning: 5.60% increase
-Spa Treatment: 25.34% increase
-Handyman: 67.90% increase
Long-Term Value: The 'Most Booked' feature performed successfully against key metrics, leading to a rollout decision. Moving forward, plans include evolving this feature into a dynamic component that personalizes service recommendations based on individual user behavior, added as a roadmap item for future development.
If you like what you see and want to work together, get in touch!
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