Hi! I am Merve Özge Aladag

Product Designer

I've worked with worldwide brands with +5 years of experience and a passion for creating thoughtful and visually stunning digital experiences.

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Single Page Checkout

The Single Page Checkout design reduces the steps needed to place an order while enhancing the visual hierarchy and its delivered a ~6–7% relative uplift in overall conversion rate and a +0.8 percentage point increase in purchase completion, resulting in a direct increase in total orders and a more streamlined path to checkout.

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Booking Funnel Designs

I worked on the Laundry, Home Cleaning and Salon Spa Designs for Careem, using the Careem Design System along with Justlife components and user flows. I collaborated closely with cross-functional teams to ensure a smooth, consistent design aligned with both Careem and Justlife's branding and UI / UX standards.

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Most Booked Services Design

The 'Most Booked' feature increased user activation by 2.8% and drove higher conversions, especially for handyman services (+67.9%). A/B tests validated its impact, leading to a full rollout. It also sets the stage for future personalization and improved user experience.

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Onboarding Design

Onboarding engagement rose by 35%, boosting completion rates and app retention. Users perceived the app as more premium, aligning with FreshDirect’s brand. Improved clarity led to higher feature adoption and fewer support queries about navigation.

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